Taiwanees firms.For competitive strategies,American firms tended to emphasize product differentiation and cost leadership strategies while Japanese firms favor process innovation and product differentiation strategies.
(3)Firms selecting process innovation and product development strategies tended to emphasize both organizational development and sales growth
objectives .These firms tended to be very sensitive on the potentials of industry
development.In addition,firms adopting cost leadership strategies tended to emphasize sales growth objectives.In a word,these firms seemed to exercise higher levels of formalization and standardization of business activities.
5 应用文写作 报告 例1
Directions:You are preparing for a field report,please write it in about 100words with such items as following:
①the current situation of the equipments
②your reason and suggestion
To:Mr.Zhao Minghua,president of Beijing University
From:Mr.Li HongJun,Dean of Studies.
Subject:Buying computers and videotape recorders.
Dear Mr.President:
Upon the request of the Equipment Division of the university,we have
inspected the laboratory of the Physical Department and found its present equipments unsatisfactory to student, particularly to post graduates.Because there are fourty
computers in our laboratory,but there are almost ten times the students and 25 percent are postgraduates.The laboratory material is so shortage that the situation have to be improved at once.In order to enhance the effect of experiments,it is hereby
recommended that twenty computers and ten videotape recorders be bought and issued to the laboratory.
Li HongJun
*.这是一份实地考察报告，要求将所看到的状况实事求是的反映出来。
upon the request 表示在……的要求下，以request表示要求一般比较正式。postgraduates即研究生
例2
Direction:Take a report by the academic department of an association.Follows should be pay attention to:
1)the immediate schemes
2)detailed information such as dates,related persons and numbers
WORK-IN-PROGRESS REPORT FOR THE MONTH OF MARCH,2002
From:Anny lee, Head ,Academic Department
To:Mr Ng sik-hung,Chairman Shang Hai Evergreen Association
Ref:0091963
Date:2 April 2002
Ⅰ.Shang Hai Secondary School
1.The number of students for the month is:Form 1:329,Form 2:300,Form 3:500,Form 4:238,Form 5:234
2.The week starting from 17 March 2002 was scheduled as a \
3.Mental consult was scheduled to be March offered 2002 in the School Hospital within the period 29 to 1 May 2002.The persons in charge of the program would be staff of the Mental Health Society.
Ⅱ.Academic exchange
1.As one of the initiators,the Association has agreed to host the
seminar\2002 in Shang Hai.
2.The Chairman has agreed to give a talk on behalf of the Association in a seminar on the exchange of talented personnel within South East Asia,which is scheduled to be held on 1 July 1997 in Tokyo.
［signature］
*.这是一份工作报告，这类报告应注意言之有序，无论是说一件事的始未，或多项事的情况，都必须有条不紊，思路清晰,并且言之有据，引用的数据要准确，事实的真相要客观地陈述。例3Directions:A ship accident took place in Chang Jiang.Please unite a research report to tell:
1)the cause of the accident
2)the results
3)the response of authority
To:Li Ming
From:Liu Hua
Subject:Ship Accident off West Coast of Chang Jiang,No Casualties.
Date:April.9,1999
Yesterday evening two boats collided in thick fog in Chang Jiang not far from Wu Han.One was a cargo ship carrying lumber,apparently on its way to Chang Jiang.The other was a National ferry on its regular run from Jiu Jiang to Wu Han.
However,because of the weather conditions,the captains did not realize the danger until a few seconds before the collision took place.Consequently,there was no time for them to prevent the accident.
Fortunately,there were no casualties among the crews or passengers,but both ships suffered badly damages.
A spokesman for the port authorities said that a committee would be set up to determine the cause of the collision.
*这是一份非正式报告，有几点必须注意：开头就交待清楚写报告书的目的。详细阐述调查经过，尽量做到客观公正。
6 应用文写作 简历 一、概述
现代社会，人们在实现自我推销时，外语能力成了一项不容忽视的条件。因而，一份简洁，明了、富有说服力的英文简历会帮助你实现自我推销的目的。
在英语中，简历一般采用Resume 或 Curriculum Vitea 一词，偶尔也有Data Sheet或Vita，Vitae 的用法。
简历是就业时不可缺少的材料。它不是对自己的经历以及经验的一一列举，而是列出主要的且密切相关的材料。例如：经验、业绩、能力、性格等等，然后将这些相关信息用简洁有力的文字表达出来。写简历时，应身临其境地设想是推销员，并把自己当作产品推销。简历是人们寻求职业的重要手段，也是争取就业机会的第一关，因此，它必须写得出色，以便吸引雇主。通常一份成功的简历要遵循下列准则：
1）展现自己的优势和特长；
2）提供能吸引雇主的信息；
3）曾经取得过的成绩；
4）附上具有说服力的证明材料、证明人和推荐信。
5）格式美观，长度适中；
6）用词妥贴，语言简洁而不失重点。
二、举例
例1
Directions:You are applying for admission to qraduate law program and in need of a resume please write it to describe
1) your education background,qualifications and honors
2) experience
3) personal information
You should write about 100 words
RESUME
LI MING
203 APT 32 ALLEY 1324 NANJING RD (E) SHANGHAI 20020, PRC
E-MAIL ADDRESS:Liming@sohu.com
OBJECTIVE:Seeking admission to graduate program of law EDUCATION:Fudan University1999-present Major in law
Shanghai No.1 High School1996-1999
QUALIFICATIONS:University graduation certificate and bachelor degree to be conferred upon graduation(2003) CET6 College English Test level 6 0ct. 2002
HONORS:First prize winner of Department speech contest Oct.2002 University scholarship for Excellent studeuts (2001,2002) EXPERIENCE:President of Students‘Union 2001-present
Editor of University Journal2000-2001
SPECIAL SKILLS:Good at public speech and debate Proficient in English （fluent speaking and writing） Expertise on commercial law
Good command of Word & Excel software PERSONAL DATA:Date of Birth:8/21/1980 Sex:male
Marital Status:unmarried
