最新国家开放大学《管理英语(2)》形成性考核册参考资料(3)

2025-08-08

9. Customersrefuse to filling the questionnaire are not permitted to buy the product .

A. what B. which C. Who

10. The musiclike the singing of a bird.

A. hears B. listens C. sounds 11. I like cooking for my friends infree time.

A. me B. my C. mine

12. You’d better have your hairbefore going to your friend’s wedding.

A. cutting B. cut C. to cut 13. Her article isin her class.

A. better B. well C. the best

14. We feelwith the inconvenience the service center brought us.

4

A. disappointed B. worried C. surprised

15. Our workers have been checking the heating system since you called us. Iyou it will perform well soon.

A. argue B. affect C. assure

16. I don’t know . I just arrived here two minutes ago.

A. what’s going on B. how is going on C. who is going on 17. Theysince last night. They are about to finish the work.

A. are cleaning the system

B. have been cleaning the system C. had cleaned the system

18. I’m confident in these as long as wethe needs of the community residents and improve our service quality.

A. keep an eye on B. keep an eye at C. keep eyes on 19. We have toour annual work report to the manager next week.

A. hand in B. hand out C. hands up

20. the fog, we should have reached the annual meeting site on time.

A. Because of B. In spite of C. But for

三、阅读理解(共 40 分,每小题 4 分)

21-25 题:阅读下列短文,从 A、B、C 三个选项中选出一个正确答案,并将答案序号写在题前括号内。

Passage 1

Questionnaires can be a simple way to get to know your audience’s opinions. Though it is easy to write a questionnaire, you need a lot of skill and experience to write a good one. Luckily, good design skills can be learned in a short time.

Keep Your Questionnaire Simple and Visually Attractive

Keep your questionnaire short and simple. A short and simple questionnaire is more likely to be completed and returned. It is also important to make your questionnaire as attractive as possible. You should keep the following design elements in mind:

Text: Choose a font style that is easy to read, and make sure the font size is large enough for your respondents to read.

Paragraphs: Long paragraphs can be daunting for readers, so try to keep your blocks of text to a handful of lines.

White space: Ensure that there is space between questions and sections and don’t make margins too small.

Keep Questions Brief and Easy to Understand

Be brief and direct with your questions. Do not use any unnecessary words and phrases. Brief questions that use simple language are easy to read and understand, so the participants won’t find it difficult to fill in the questionnaire.

Make Sure Questions Are In the Right Order

You should start your questionnaire with general questions and then move to specific ones. Try to avoid jumping back and forth between general and specific questions.

Use Open-Ended Questions Properly

Open-ended questions mean respondents can answer freely using their own words. They can provide more detailed information, but they take more time and effort to answer and can be more difficult to analyze. You should not use too many open-ended questions in one questionnaire.

In a word, taking the time to develop a well-designed and participant “friendly questionnaire will give you useful data that can help you make the right decisions. 21. The questionnaire contains following elements except ?

A. test

B. paragraph C. address

5

22. In order to keep your questionnaire visually attractive, you should .

A. choose different font styles in a questionnaire B. write long paragraphs instead of short ones

C. leave enough space between questions and sections

23. You should start your questionnaire with questions and then move to ones.

A. general, specific B. specific, general C. short, long

24. What could be the best title for this passage?

A. Designing an Effective Questionnaire.

B. Questionnaire is the best way to collect data from many people. C. Questionnaire benefits our life.

25. Which of the following statements is NOT true?

A. Questionnaire design skills can be learned in a short time.

B. Open-ended questions cannot provide more detailed inform better not use too many open-ended questions in one questionnaire.

C. It’s worth taking the time to develop a well-designed and participant-friendly questionnaire.

26-30 题:请根据短文内容判断给出的语句是否正确,正确的写“T”,错误的写“F’’,并将答案写在题前括号内。

Passage 2

An annual report of a company provides information about its business performance for certain people. These people include the investors, potential investors and other

stakeholders. From the report, people can understand the company’s business scope, recent situation and future development. The main parts of an annual report usually include chairman’s letter, operation analysis and financial statements.

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