知识成就未来
written for musical plays performed in theatres in New York City. These palys were a popular form of entertainment in the 1920s and 1930s. Many of his songs have remained popular as ever. Over the years they have been sung and played in every possible way — from jazz to country. In the 1920s there was a debate in the United States about jazz music. Could jazz, some people asked, be considered serious music? In 1924 jazz musician and orchestra leader Paul Whiteman decided to organize a special concert to show that jazz was serious music. Gershwin agreed to compose something for the concert before he realized he had just a few weeks to do it. And in that short time, he composed a piece for piano and orchestra which he called Rhapsody in Blue. Gershwin himself played the piano at the concert. The audience were thrilled when they heard his music. It made him world-famous and showed that jazz music could be both serious and popular. In 1928, Gershwin went to Paris. He applied to study composition (作曲)with the well-known musician Nadia Boulanger, but she rejected him. She was afraid that classical study would ruin his jazz-influenced style. While there, Gershwin wrote An American in Paris. When it was first performed, critics (评论家)were divided over the music. Some called it happy and full of life, to others it was silly and boring. But it quickly became popular in Europe and the United States. It sill remains one of his most famous works. George Gershwin died in 1937, just days after doctors learned he had brain cancer. He was only thirty-nine years old. Newspapers all over the world reported his death on their front pages. People mourned the loss of the man and all the music he might have still written.
61. Many of Gershwin‘s musical works were ________ . A. written about New Yorkers B. Composed for Paul Whiteman C. played mainly in the countryside D. performed in various ways
62. What do we know about the concert organized by Whiteman? A. It attracted more people to theatres B. It proved jazz could be serious music C. It made Gershwin leader of the orchestra D. It caused a debate among jazz musicians.
63. What did Gershwin do during his stay in Paris? A. He created one of his best works B. He studied with Nadia Boulanger C. He argued with French critics D. He changed his music style 64. What do we learn from the last paragraph? A. Many of Gershwin‘s works were lost B. The death of Gershwin was widely reported C. A concert was held in memory of Gershwin D. Brain cancer research started after Gershwin‘s death.
65. Which of the following best describes Gershwin? A. Talented and productive B. Serious and boring C. popular and unhappy D. Friendly and honest
8
You can‘t always predict a heavy rain or remember your umbrella. But designer Mikhail Belvacv doesn‘t think that forgetting to check the weather forecast before heading out should result in you getting wet. That‘s why he created lampbrella, a lamp post with its own rain sensing umbrella. The designer says he come up with the idea after watching people get wet on streets in Russia. ―once, I was driving on a central Saint Petersburg street ad saw the street lamps lighting up peopletrying to hide from the rain. I thought it would be appropriate to have a canopy(伞蓬)built into a street lamp.” he said. The lampbrella is a standard-looking street lamp fitted with an umbrella canopy. It has a built-in electric motor which can open or close the umbrella on demand. Sensors(传感器)then ensure that the umbrella offers pedestrians shelter whenever it starts raining. In addition to the rain sensor, there’s also a 360°motion sensor on the biberglass street lamp which detects whether anyone’s using the lampbrella. After three minutes of not being used the canopy is closed. According to the designer, the lampbrella would move at a relatively low speed, so as not to cause harm to the pedestrians. Besides, it would be grounded to protect from possible lighting strike. Each lampbrella would offer enough shelter for several people. Being installed at 2 meters off the ground, it would only be a danger for the tallest of pedestrians. While there are no plans to take lampbrella into production, Belyacv says he recently introduced his creation one Moscow Department, and insists this creation could be installed on my street where a lot of people walk but there are no canopies to provide shelter.
66. For what purpose did Belyacv create the lampbrella? A. To predict a heavy rain B. To check the weather forecast C.
6
咨询热线：010-57428173 57428177 57402126
知识成就未来
To protect people from the rain D. To remind people to take an umbrella
67. What do we know from Belyacv‘s worlds in Paragraph2? A. His creation was inspired by an experience B. it rains a lot in the city of Saint Petersburg C. Street lamps are protected by canopies D. He enjoyed taking walks in the rain
68. Which of the following show how the lampbrella works? A. motor→canopy→sensors B. Sensors→motor→canopy C. motor→sensors→canopy D. canopy→motor→sensors
69. What does paragraph 5 mainly tell us about the lampbrella? A. Its moving speed B. Its appearance C. Its installation D. Its safety
70. What can be inferred from the last paragraph? A. The designer will open a company to promote his product B. The lampbrella could be put into immediate production C. The designer is confident that his creation is practical D. The lampbrella would be put on show in Moscow
9
Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required. Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to
turn away from them. Sparrow had to develop a new promotional campaign. Pearson faced a battle over the future of the Sparrow brand. The chain‘s owner now favored rebranding Sparrow as Marcy‘s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers‘ speeding power. Finally, the owner accepted his idea. The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original sons performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers. Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover. (营业额) These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
71. Which was one of the problems Sparrow faced before Pearson became CEO? A. The number of its customers was declining B. Its customers found the food unhealthy C. It was in need of financial support D. Most of its restaurants were closed
72. What does the underlined word ―them‖ in Paragraph 2 refer to? A. Customers of Sparrow restaurants B. Sparrow restaurants C. Customers of other fast-food chains D. other fast-food chains
73. For what purpose did Pearson start the advertising campaign? A. To build a good relationship with the public B. To stress the unusual tradition of Sparrow C. To lean about customers; spending power. D. To meet the challenge from Marcy‘s restaurants.
74. The TV ads of Sparrow ________ . A. changed people‘s views on pop stars B. amused the public with original songs C. focused on the superiority of its products D. influenced the eating habits of the audience
75. What was Pearson‘s achievement as a CEO? A. He managed to pay off Sparrow‘s debts. B. He made Sparrow much more competitive C. He helped Sparrow take over a company D. He improved the welfare of Sparrow employees
7
咨询热线：010-57428173 57428177 57402126
知识成就未来
10
Doctor are known to be terrible pilots. They don't listen because they already know it all. I was lucky: ] became a pilot in 1970, almost ten years before I graduated from medical school. I didn't realize then, but becoming a pilot makes me a better surgeon. I loved flying. As I flew bigger, faster planes, and in worse weather. I learned about crew resource management (机组资源管理), or CRM, a new idea to make flying safer. It means that crew members should listen and speak up for a good result, regardless of positions.
I first read about CRM in 1980. Not long after that, an attending doctor and I were flying in bad weather. The controller had us turn too late to get our landing ready. The attending doctor was flying; I was safety pilot He was so busy because of the bad turn, he had forgotten to put the landing gear (起落架) down. He was a better pilot - and my boss - so it felt unusual to speak up. But I had to: Our lives were in danger. I put aside my uneasiness and said, \down now!\of CRM, and I've used it in the operating room ever since.
CRM requires that the pilot/surgeon encourage others to speak up. It further requires that when opinions are from the opposite, the doctor doesn't overreact, which might prevent fellow doctors from voicing opinions again. So when I'm in the operating room, I ask for ideas and help from others. Sometimes they're not willing to speak up. But I hope that if I continue to encourage them , someday someone will keep me from ‖landing gear up‖. 36.Whatdose the author say about doctors in general? A. They like flying by themselves. B. They are unwilling to take advice. C. They pretend to be good pilots. D. They are quick learners of CRM.
37.The author deepened his understanding of the power of CRM when_______. A. he saved the plane by speaking up B. he was in charge of a flying task C. his boss landed the plane too late D. his boss operated on a patient
38.In the last paragraph‖ landing gear up‖ probably means ______. A. following flying requirements.
8
咨询热线：010-57428173 57428177 57402126
知识成就未来
B. overreacting to different opinions. C. listening to what fellow doctors say D. making a mistake that may cost lives
39.Which of the following can be the best title for the text? A.CRM:A New Way to Make Flying Safe B. Flying Makes Me a Better Doctor C. The Making of a Good Pilot D.A Pilot-Turned Doctor
11
In 1947 a group of famous people from the art world headed by an Austrian conductor decided to hold an international
festival of music, dance and theatre in Edinburgh. The idea was to reunite Europe after the Second World War.
At the same time, the ―Fringe‖ appeared as a challenge to the official festival. Eight theatre groups turned up uninvited
in 1947,in the belief that everyone should have the right to perform, and they did so in a public house disused for years.
Soon, groups of students firstly from Edinburgh University, and later from the universities of Oxford and Cambridge,
Durham and Birmingham were making the journey to the Scottish capital each summer to perform theatre by little-known writers of plays in small church halls to the people of Edinburgh.
Today the ―Fringe‖, once less recognized, has far outgrown the festival with around 1,500 performances of theatre,
music and dance on every one of the 21 days it lasts. And years early as 1959,with only 19 theatre groups performing, some said it was getting too big.
A paid administrator was first employed only in 1971, and today there are eight administrators working all year round
and the number rises to 150 during August itself. In 2004 there were 200 places housing 1,695 shows by over 600 different groups from 50 different countries. More than 1,25 million tickets were sold. 40. Point was the purpose of Edinburgh Festival at he beginning? A. To bring Europe together again. B. To honor heroes of World War 11. C. To introduce young theatre groups. D. To attract great artists from Europe.
41. Why did some uninvited theatre groups come to Edinburgh in 1947?
9
咨询热线：010-57428173 57428177 57402126
知识成就未来
A. They owned a public house there. B. They came to take up a challenge. C. They thought they were also famous. D. They wanted to take part in the festival. 42. Who joined the \A. they owned a public house there B. University students. C. trusts from around the world. D. Performers of music and dance.
43. We may learn from the text that Edinburgh Festival. A. has become a non-official event B. has gone beyond an art festival C. gives shows all year round D. keeps growing rapidly
12
Given that many people's moods (情绪)are regulated by the chemical action of chocolate, it was probably only a matter of time before somebody made the chocolate shop similar to a drugstore of Chinese medicine. Looking like a setting from the film Charlie& the Chocolate Factory, Singapore's Chocolate Research Facility (CRF) has over 100 varieties of chocolates. its founder is Chris Lee who grew up at his parents' comer store with one hand almost always in the jar of sweets.
If the CRF seems to be a smart idea, that's because Lee is not merely a seasoned salesperson but also head of a marketing department that has business relations with big names such as Levi's and Sony. That idea surely results in the imagination at work when it comes to making different flavored(味道)chocolates.
The CRF's produce is \most popular. The Exotic Series一with Sichuan pepper, red bean (豆).cheese and other flavors一also does well and is fun to taste. And for chocolate snobs，who think that they have a better knowledge of chocolate than others, the Connoisseur Series uses cocoa beans from Togo, Cuba, Venezuela , and Ghana, among others.
10
咨询热线：010-57428173 57428177 57402126
