It was agreed that although the present logo and product are suitable for globalisation as they stand, we propose that the ‘Borders’ concept be adapted for different markets. Recommendations
We recommend that further studies be carried out into the marketing strategies best suited to different European regions.
Introduction
The aim of the report is to recommend a supplier for our new range of leisurewear. A committee from the Purchasing Department was presented with a shortlist of five potential suppliers to select from. The criteria considered was price, quality, delivery and flexibility.
Findings
It was found that, taking the companies’ overall ratings into consideration, there was negligible difference between suppliers. Consequently, the committee decided to narrow its focus to the area considered to be of major importance for QuayWest’s image, namely quality and price.
Consort Trading Despite offering the best deal financially, the company is
unable to guarantee garments compliant with EU
standards.
Samokovska Although it produces goods of an extremely high quality
for exclusive markets, this supplier charge high prices,
part of which would necessarily be passed on to
customers.
Namlong Sportswear The poor standards of craftsmanship make it difficult to
justify paying the prices quoted.
Shiva Trading Sample items from this supplier show an acceptable
quality level. Furthermore, the deals currently on offer
make it an attractive option.
Hai Xin Group There is some doubt as to whether garments produced by
this company would meet EU standards. In view of this,
the prices appear unreasonably high.
